Heartloom was launched in 2009 with headquarters in downtown NYC.

The Brand strikes a perfect balance between style and ease as it offers luxurious staples, wardrobe basics and statement pieces that are current and timeless. With its signature laid-back silhouettes, feminine prints and novelty fabrics,  Heartloom embodies the modern bohemian spirit.  The styling references vintage vibes, made versatile and relevant for today’s It-girls.