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Charo Ruiz is the daughter and granddaughter of dressmakers who grew up in her native Seville among fabrics and patterns. She began her own career in the industry as a model in Barcelona during the late seventies, afterwards she settle in Ibiza to create her own workshop and showroom on the island with the idea of renewing the concept of Fashion Made In Ibiza.

The project that Charo unpretentiously initiated is currently an independent family owned company primarily run by his two sons Pablo and Paloma, giving a fresher perspective to the business but respecting the DNA of the house. The idea still is to continue the purpose for which the brand was born: an appeal to tradition, enduring femininity and true respect for the freedom of an island that saw them grow.

Our main mission is to work with the most authentic references of the purest Ibiza; pointing out the importance of our cultural legacy, and using them to create pieces that can live as much as the memories of this idyllic and eternal island.

With a thirty years career path and more than sixty collections, four owned stores, a Flagship Store in Ibiza and with presence in more than two hundred multi-brand outlets all over the world; Charo Ruiz Ibiza is a consolidated brand, positioned as the leading fashion brand from Ibiza worldwide.

A rigorous creative process and the technical development of the collections are the challenges that Charo Ruiz Ibiza faces season after season to achieve and maintain it’s personality in every single piece we do.